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Marketing Basics for Small Businesses

Finding the right marketing strategies is often been a feat. With the increasing number of marketing channels these days, it has become even harder to see which methods are most effective. How to start?

Be known online.

Digital marketers have an insider joke that says something like you only exist in this world if Google knows that you do. A joke it is, but even if it wasn’t, there is undoubtedly a large chunk of truth to it.Fortunately, this is all too simple to do: go online, add your business on Google, and make sure every detail you have provided about your business is on point. This way, people can easily find you and connect with you when they do an online search.

Use search-optimized content.

First and foremost, determine what keywords you should use, and make it a point to use them on your website. However, don’t just put them everywhere or the search engines might just ban your site outrightBut be careful not to stuff them anywhere as you could be penalized by search engines, if not totally banned. Most importantly, make content that is relevant to your business, especially topics that are likely to catch your prospective customers attention.Thus, if you’re offering application portfolio management services, provide content related to application portfolio management. Keep in mind that Google won’t find you if you keep talking about things that your customers barely care about.

Get smart when using social media.

You need to be right where everyone is, and that’s social media, especially the big three: Facebook, Twitter and LinkedI. But be sure to avoid the mistake that a lot of people have made. Engage your customers and potential customers rather than being an unfeeling fixture. Be an active part of the social community, and if people reach out to you for any reason, be professional and sincere in your response. It’s a lot like making friends in person: you just can’t do it if you don’ really care about them.

Get in front of everyone.

Marketing with a computer screen is effective, but it’s not everything you can do. You have to get out there in front of your community as well. For example, send one of your employees tonetworking conferences, in which they will introduce themselves and business while establishing connections.Research about your area’s active networking groups and sponsor one of them.

Email still works!

Finally, understand that email is far from dead. While social media marketing is good, only a small portion of your audience will read your message. On the other hand, an email campaign will ensure that a large majority of your audience will actually find that message in their inbox. It’s now your job to make your email as interesting as possible so that people will actually want to read it.

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